THE STORY

kami /ˈkɑːmi/ pronoun
(In Indonesian) the first-person plural pronoun meaning ‘we’ or ‘us,’ excluding the listener.

unity /ˈjuːnɪti/ noun (plural unities)

The state of being united or forming a whole.

diversity /daɪˈvɜːsɪti, dɪˈvɜːsɪti/ noun (plural diversities)

The state of being diverse; variety.

Inspired by Indonesia’s national motto, “Bhinneka Tunggal Ika” (Unity in Diversity), KâMi was created to reflect the harmony of different cultures, backgrounds, and traditions through the art of fashion. The founders of KâMi, drawn from Indonesia’s incredible tapestry of cultures, saw an opportunity to use fashion as a canvas to bring Indonesia’s vision of unity in diversity to the world.

The name “KâMi” holds deep significance, too. In Indonesian, “kami” means “we” or “us”—a word that reflects inclusivity, belonging, and shared identity. For KâMi, this idea of “we” is not only about celebrating Indonesian heritage but also about connecting people globally, uniting them through shared values and stories embedded in every stitch, color, and pattern.

Every piece tells a story, connecting people from diverse backgrounds and celebrating the individuality of each wearer. By combining elements of different regional traditions, KâMi creates collections that serve as a reminder: like Indonesia itself, the world is enriched by its diversity, and there is unity to be found in these differences.

At the core of KâMi’s mission is a commitment to sustainability and ethical practices. By valuing handmade craftsmanship over mass production, KâMi is dedicated to a slower, more meaningful approach to fashion that respects both people and the planet.

KâMi’s vision extends beyond Indonesia, inviting people around the world to see diversity as something that strengthens us all. Each garment serves as a wearable reminder of “Bhinneka Tunggal Ika,” a celebration of unity in diversity that honors cultural heritage while inspiring a connected future.

KâMi: Where unity finds its expression in diversity.